EXPO STAND DESIGN - UBB INTERLEASE
THE IDEA BEHIND
As you can see this expo stand design looks pure and clean, but if you look closer, you will find that the design approach is very unique and expressive.
We decided to use a blue and white color scheme to complement the colors of the UBB logo. We experimented with several different color combinations, but after all, we decided to use this color scheme because it was the “cleanest” possible solution for this corporative expo stand design.
After numerous font tests, our eyes held on the A_Avante family. This non-serif font wins our hearts with it’s clear and distinguish letter design. If you take a closer look at the letters you will notice that they don’t have anything unnecessary and the are very easy to read. This was our goal here.
Here we decided to use a handwritten looking font. Why?
Because this approach distinguishes the slogan from the rest of the stand. Also, we positioned it on the back wall, which we designed for photo background purposes.
LET'S TAKE A
Here is a more detailed list of the design elements.
- 5 different icons.
- The main message “Financial and operating leasing in BGN and EUR”.
- The slogan “Together, through the whole way”.
- The road as a graphic that supports the slogan.
- 3D crosswalk, for photography purposes.
The icon design is simple and beautiful. We used the clearest and distinguished design option. CIRCLE with one colored vector image inside, combined with A_Avante font, for the texts.
Why circle? Because it compliments the OBB logo design.
We positioned the icons at the top part of the expo stand.
“Financial and operating leasing in BGN and EUR” we put on the left and smaller expo wall. This way, the main advertising message becomes very clear and visible. On this wall design additionally, we include only the 5 icons that represent the different leasing categories that the UBB Interlease wanted to advertise.
SLOGAN AND THE ROAD
The UBB Interlease slogan we put on the separate expo wall, with size 4×2.5 meters. This slogan “Together, through the whole way” we combined with a very carefully selected photo of the road. So as you can see they look great together, and transmit the slogan advertising message very direct and clear to the audience.
Our idea here? If you look at the stand in front and you stay directly on the crosswalk and when the photographer takes a photo of you, this will be a very interesting 3D photo that everybody will want to keep. I will look like that you are staying on the flying crosswalk and, the main slogan message will be just behind your back.
This advertising column design is in the same style as the stand. This is a part of the stand itself. If you look at the column in different angles, you will notice an optical illusion of the road continuing its way.
We found this to be a more interesting design than the regular column design.
We have 3 types of invitations. 2 mail versions and one print version. We designed the invitations to be in total harmony of the look and feel of the advertising expo stand.
The print version of the invitations we produced with one fold, and 12x12cm in size (folded).
30 SECONDS SLIDESHOW
FOR THE COCKTAIL
Again we developed this video to be in harmony with the stand design itself. In this simple animation, we created a UBB logo reveal animation and, and 5 different animated slides with carefully selected photos of automobiles.
The frames we created go in and out smoothly and sequentially. If you take a look, you will see that this is not exactly slideshow, but “slideshow looking” animation.