R.A. SeafoodS packaging design
R.A. SEAFOOD
FISH PACKAGING DESIGN
that you will be able to recognize everywhere
WHAT WE DID FOR "R.A. SEAFOODS"?
R.A. Seafoods, used our packaging design and logo design services, for their new Smoked Beluga and Sturgeon fish, products series. We started our task with the Market Research system, and after this, we continued with the Idea & Conception part.
As a result, we created pretty prominently and distinguished German and English language designs, that you will be able to recognize everywhere.
LOGO DESIGN
First, we created their new logo design. We made this design, to distinguish the G.S.F. brand from the other R.A. SEAFOODS product lines. Yet, this logo design includes the circle R.A. signature logo design at the bottom part of it.
Another element we decided to include is the famous sturgeon fish symbol. This symbol, the R.A. brand use in their product lines.
The main color of the logo is black but we will use it in gold color on a black background on their packaging designs.
THE FRONT BOX PACKAGE DESIGN
This seafood product will take its place in the premium fish market segment. So that’s why we decided to use a black and gold color combination.
For the typography, we bet on 2 main fonts. One for the titles and second for the extra information on the package.
On the front design, we put a Beluga Sturgeon (Huso Huso) fish silhouette with transparent foil. This way, the fish itself will be visible to the buyer.
Also, for the front, we decided to put as little information as possible.
This way the buyer’s attention will be on the fish and not on the other information.
THE BACK DESIGN
For the back of the package, we designed a very pleasant and easy to understand design.
Why?
First, because some of the information we included is a mandatory one. This information (like symbols, weight, manufacturer, etc. ) always must be easy to notice.
And second?
Yes. The good and arranged design is something we do best!
We are sure, that you can notice the balance in this fish packaging design.
THE VACUUM PACKAGING DESIGN
For the vacuum package design version, we did some tweaks.
We used the same design as the box, but, we only added the “easy open” sign on the upper right corner.
The whole necessary information we put on a label in the back of the tray. The labels is with similar design to the back of the box.