R.A. PREMIUM RED caviar label design
THE IDEA BEHIND
This premium red caviar label design is clear, pure, compelling and exceptional. The creative is packed with some very artistic ideas.
The R.A. red caviar is a top quality product, ready to take its place on the shelves of the supermarkets and specialty seafood shops.
So that’s why we aim to create a distinctive, elegant and recognizable red caviar label design, with which to wrap the R.A. Keta (Chum Salmon), Gorbuscha (Pink Salmon) and Forellen, R.A. red caviar series.
SIMPLICITY IN THE DESIGN
Take a look at the labels and you will notice that in this design, we removed all unessential components. But at the same time, everything which is important for the buyers is placed in a designated label area (such as “weight”, “product name” and “storage method”).
THE RECOGNIZABLE R.A. SYMBOL
The R.A. (Rumen Aidarov) brand is very well known for its Beluga and Ossetra black caviar products. The brand is recognizable in multiple European and noneuropean countries.
So this is the reason why we decide do use the R.A. symbol twice in this red caviar label design.
However, we didn’t crave the logo to be very prompt and obvious.
Why? Because we wanted to direct the attention to the product itself, and not so much to the logo because this is a NEW, R.A. product, designed for a different class of clients, which don’t know much about this brand.
THE DIFFERENT FISHES IDEA – 2X2
Another “surprising idea” in this design is that the 4 fishes, which at first glance look identical, in fact, are slightly different.
The top pair of fishes, and the bottom pair, are in a slightly different pose.
Our idea was to represent in a very subtle way, the sturgeon fishes as they swim.
THE COLORS OF THE LABELS
After we conducted a little market research, we were able to tell that the most recognizable colors for this product are red, white and blue.
That’s why we decided to use these tones as the basis of the color scheme for the labels. We used this color in combination with gold ink (+ green for the white label).
Fort the most prominent part of the label, we created this beautiful, vector, red caviar graphic.
Why? Because with this approach we instantly show to the clients, that this product is “Red Caviar”.
Why? This “suggestion” removes the need for the customer to “wonder” if this is the type of product that he is in the shop to look for.
In other words, for the buyer, it is enough to note the product on the shelves, and they instantly will be able to recognize “what is this”.
WE PRINT LUXURY LABELS ALSO
We can print any type of labels you need, using the newest Scodix and DigiCut technologies!
Also, we can produce small and large quantities, with different finishing effects such as:
– Partial UV varnish
– Cutting in custom shapes
– Different types of papers, polypropylene, and other materials.
– Metallic effects with special foils
– and much more