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ONLINE ADVERTISING

WEB DESIGN, web DEVELOPMENT and media marketing.

“Don’t build links, build relationships” – Rand Fishkin
© ILIYA AVRAMOV
© ILIYA AVRAMOV

Founder of AdwayCreative Advertising Company

Table of Contents

ONLINE ADVERTISING & WEB DESIGN SERVICES

Have you ever come across a website where you just want to click the back button immediately after you visit it? I.e. to a website that fails to keep your attention?

Some online advertising and web design agencies offering their customers a web design service often make the mistake firstly to develop the website (beautiful but not well-thought-out design, choice of platform or programming from scratch, choice of hosting, domain and domain name) without to spare some time to the time to think about the ultimate idea and purpose of the website.

 

Here is how the successful web design process should look like:

 

1.The first preparation step:

We need to take into account what is the ultimate goal of the website we develop – informative, selling, to attract new subscribers to mailing lists, etc.

 

2.The second preparation step:

We need to define and take into account the targeted audience we aim for. This step is important because it precisely determines how all advertising texts will “sound” on the pages. If the text is not written well (in our target audience language), then the chances for the visitors to leave fast are high.

win wines e-commerce website design by creative marketing & branding agency AdwayCreative
WinWines e-commerce website design 2019. By AdwayCreative

3.The third preparation step:

Development of the online advertising and SEO texts for every page. We need to define the headings and subheadings that should serve to keep visitors’ attention and mark the benefits of the service (product and/or company) over competing ones.

 

4.The fourth development step:

After these first three steps, it is right time to move on to the actual development of the website and its design. Firstly we need to define all the graphic elements that need to be present on the page, the purpose of which is to “remind” to the visitors that they should actually do something! For example: to subscribe to the newsletter, to keep their eyes on a particular thing, to encourage them to buy a particular product or service, etc.)

 

5.The fifth development step:

The design itself. The right vision of the website is determined by its idea, purpose, direction, texts, keywords, headlines and some visual elements such as company colors and style.

The design of the website should grab the attention immediately and “dive” the visitors “deeper”, so they can reach the marketing message we want to communicate.

 

The importance of the contrast:

The contrast in the picture is one of the keys to achieve this goal. If it does not appear, the website looks boring and users will leave it, on the other hand, if it is present, but all items seem to be of the same importance, it will create confusion and will also lead to a high bouncing rate.

Restaurant website design and development
Restaurant Orbita Grillhouse&Garden Website design 2020. By AdwayCreative

ONLINE ADVERTISING WITH LANDING PAGES

Have you ever seen how, for example, the big home electronics manufacturing companies, publish web pages dedicated especially for advertising of one specific product?


If your answer is “Yes”, then this means that in general, you know what the advertising web landing pages are all about.


These pages are an excellent marketing tool and are the best addition to any online display and text advertising!


The principles of the “advertising idea” and “the graphics that support this idea” are fully applicable to the landing page development process. We describe these principals in the “IDEA” section of our website.


An important condition for each landing page is to load quickly. This will reduce visitors’ drop-outs.


The main marketing message should be short and very thoughtful, in a way that it awakens interest in the advertised product or service of every visitor on the landing page. Also, the advertising copywriting text on the page must be created with the thought of the target audience (i.e. to be written in “their language style” )

ADVERTISING WEB BANNERS

How many times did you click on an advertising web banner with an exceptional vision that grasped your eyes?


The beautiful and well thought online banners ensure that they will attract the attention of every web user who may have an interest in the product we advertise!


We can use static and animated web banners.


The static banners are good for use when the advertising idea requires no more than one graphics and one creative message.

The animated web banners, on the other hand, can present several different advertising messages and thus attracts a larger volume of potential buyers for the advertised product or service.


The web banners can be created in a variety of sizes and spread across hundreds of different web pages ( for various topics ) that are proven to attract a large audience because of the interesting content they post daily.

VIDEO ANIMATIONS AND PRESENTATIONS

ParkAndFly – parking near Sofia Airport, animation by creative agency AdwayCreative

Have you ever hit on animated web charts on the web that present some information to you in an interesting way? And did you notice how they managed to hold your attention?


Web charts and animations are one of the most interesting ways to show certain information and keep visitors to your page (i.e. to not leave the page immediately because it looks “boring”)


The web graphics are also important for the SEO optimization of your website. They keep the visitors to your site and this signals to search engines that the information you’ve posted is useful to users, which is actually one of the main ranking factors today.


Interactive and non-interactive animated web graphics can be designed. The web games, animated charts and the realization of various non-standard web ideas are a small part of the capabilities of HTML5 and CSS3.

SEO OPTIMIZATION

Do you know why some websites are shown in the first places in Google, and some do not?


It is difficult to answer this question in detail because the topic of SEO optimization is huge.


In short, each website must have at least basic SEO optimization to be indexed by search engines (Google, Bing, Yahoo, etc.). The process of SEO optimization consists of researching the market and competition, selecting keywords, defining title tags, creating marketing content, promotions, links building, and more.


The goal of SEO optimization is to “bring” your website to a higher position (for example in Google) for certain keywords.


We from AdwayCreative can provide you with top-notch SEO services combined with the power of well-thought online advertising!

COPYWRITING FOR SEO AND ADVERTISING

Did you add to the bookmarks in your browser, the website where you found the information you are looking for? Do you like when this information is written and styled in a nice-to-read way?


The content writing is a generation of SEO text, the purpose of which is to rank the web page (on which is posted) to higher positions in search engines (Google, Bing, etc.).

This can only happen only when this text has value for the users (in other words, it is really the information they need, not just a text with many words.)


Unlike the production of the advertising text, here the entire process is done entirely by the copywriter without the engagement of the team involved in the advertising research and development!


Writing requirements for text that should rank in a higher position a particular page, differ from the requirements for advertising text writing.


For the SEO text generation, some of the requirements are as follows:

  • To use a certain number of words.
  • To use certain keywords and phrases.
  • The text must be completely different from the existing texts on a particular topic on the web.
  • Studying the audience (what exactly they would look for when entering a particular keyword in the search engine)
  • To use a variety of technical methods (mainly “visible” to search engines and not to readers)
  • To use techniques designed to keep the readers’ attention.
  • To use advertising videos, web graphics, images, and animations.

PPC (PAY PER CLICK) INTERNET ADVERTISING

How often do you click on the first google result? And do you know that it is quite possible that you clicked on a text ad?

The goal of online text ads is to have your site appear in the first*google positions by the keywords you specify.

 

Using this type of online advertising services is appropriate when:

  1. Your site is in the process of SEO optimization, and meanwhile, it must be on the first page of Google.
  2. Your landing page must reach users right away.
  3. Your site does not go to Google’s first page and at the moment, you do not invest in its SEO optimization services.
  4. You want your website to have many new visitors.
  5. For the rapid start of your business,
  6. And others.

You can run a PPC campaign yourself by signing up for Google Ads and creating your ad. But If you have no experience and do not know how to successfully implement the campaign, your return will be low and your costs will increase.


For anyone who wants professionally designed and thoughtful advertising campaigns, we are here to help.


To build just one PPC campaign, we primarily test dozens of different messages and ideas, with the goal of choosing the best one.


Our ultimate goal is to build online advertising that attracts the attention of the right audience, thus reducing your costs and increasing your profits.


Advertising in the right way and in front of the right audience leads to less inaccurate clicks and more sales. And this leads to less investment and greater return on investment.


* In some cases, it is advisable not to rank first but second or third.

SOCIAL NETWORKS ADVERTISING

SOCIAL NETWORKS ADVERTISING

Facebook cover design, restaurant Orbita
Social advertising banner by creative agency AdwayCreative

Direct sales or traffic generation?

 

We have often seen how social networking advertising is structured to sell directly, in most cases this is the wrong approach because the purpose of this type of advertising is to increase traffic to your website or landing page (and this pages should be structured on a way to keep visitors and sell advertised products or services).


Social media marketing tools are some of the most powerful at the moment, and if used professionally* they can generate a large amount of targeted** traffic to your website, which in turn will increase the sales numerous times!


* In order for an ad campaign to be called “professional,” it must be prepared correctly, with the right idea and goal. The ad campaign is the whole process of targeting traffic to your website or online store until the sale is generated.

 

**For example, men aged up to X years / People who like to travel / People who live in a specific region(s)

More information can be found in the DISTRIBUTION section of our website.

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