advertising DISTRIBUTION

The advantages and disadvantages of each network

“Content is KING but DISTRIBUTION is QUEEN” – Jonah Peretti
©  iliya avramov

Founder of AdwayCreative Advertising Company

Table of Contents


Advertising distribution network and media planning
Outdoor advertising distribution network.


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our TV network

TV advertising Is the most powerful advertising distribution network because it is a combination of audio and video advertising with a different nature. It is proven that the end-user is much more likely to choose a product he has seen on television than a product he has never heard of before.

Pluses and minuses:

+ Massively coverage, high reach, audio and video, prestige, low cost of impression, attracts attention.

– Low selectivity of the target group, the brevity of the message, high absolute value, high costs of making the advertisement.

National media:

BTV, bTV Cinema, bTV Comedy, bTV Action, bTV Lady,, Fiesta, Cartoon Network, Nickelodeon, Nova, Diema, Nova Cinema, Die Femme, Fox Crime, Fox National Geographic Channel, 24 Kitchen, AXN, TLC, Discovery Channel, Disney Channel, City TV, IDX, TV7, Super7, News7, BNT1, BNT2, BNT HD, BNT World.

Other media:

Balkan, BG Sat (TV +, F +, Sport + HD and Film +), Bulgaria 24, Eurocom, Channel3, Planet, Scat, FANTV, FEN, Folklore, TV, BG MUSIC CHANNEL, Bloomberg, Bulgaria On Air, MAD TV, Magic TV, The Voice TV, VTV, New Level Chanel.

our RADIO network

The advertising distribution in the Radio is efficient, low budget and gives excellent results because almost everybody has one or more favorite radio stations that they listen to each week. Through the radio, your ad will be heard in almost every home, office, or car.

Pluses and minuses:

+ Wide cover, low-cost, high-frequency broadcasting, flexibility, low advertising creation costs, a targeted audience. 

– Only sound, does not receive much attention, short messages.

Radio stations list:

Antena, BB Radio, BNR, Veronika, Vesselina, Vitosha, Darik, Radio 1, Radio 1 Rock, bTV Radio, Radio Bulgaria On Air, City, Classic FM, BG Radio, Radio 1, NRJ, Veronika, , Nova News, FM +, Fresh, Jazz FM, NRJ / Energy, MagicFM, Melody, NJOY, NOVA, Nova News, Star FM, The Voice, ZRock

our OUTDOOR network

Outdoor advertising is everywhere and attracts the attention of users from the moment they leave their home (Billboards, CityLight panels, Bus stops, buildings, etc.)

Pluses and minuses:

+ Can be placed in a specific place, seen multiple times, noticeable easily.

– Short display time, vision limitations.

NetworkOver 6500 exterior and interior constructions across the country.


Targeted print ad in specialized magazines and/or newspapers is an excellent way to reach new potential customers for your business. The advantage is the fact that you can choose where your ad slot or article should be printed. This type of advertising is traditional and builds trust in your business.


Magazines pluses and minuses:

+ Segmentation, quality multiplication, ads can contain more information, long life, multiple readers

– Launching the campaign takes more time, just picture and text, low flexibility

Newspapers pluses and minuses:

+ High Coverage, low cost, short run time for ads, ads can be placed in more interesting sections, can be used as discount coupons.

– Short Life, low opportunity for attraction, poor print quality.

Magazines advertising distribution:

9 Months, Auto Trust, Arbital, ATT, Glamor, Niggas, Egg, Woman Today, Women’s Journal, Health Journal, Ideal Home, Economics, Economist, Trucks, Kangaroo Hair and Beauty, Motherhood, Manager, My Baby and Me, My Child, Our Home, Program, Health Recipes, 360 Magazine, Eight Magazine, Construction Equipment, Your Business, Football – A-Specto, Amica, Auto Bild, Auto Club, Auto Motor and &, BBC KNOWLEDGE, BBC GoodFood Bulgaria, BBC TopGear Bulgaria, BILLA – Culinarium, Biograph, Bravacasa, Bulgaria On Air The Inflight Magazine, Business Club, Business Week, Club S1, Cosmopolitan, Club Z, DiVino, ELLE, EVA, Esquire, Forbes, Glamor, GoBIO, Go Guide, Golden Pages Businesses of Bulgaria, GO ON AIR Magazine, Grazia, Harper’s Bazaar,, Hello !, HiComm, Hi Drive, InGlobo, JOY, L’Europeo, LIGHT, Love Style, Fashion, Moto Club, National Geographic, National Geographic Kids, Offline Magazine, Offroad, OK !, Playboy, Progressive, Polygrafia Magazine, Sanoma, SmartApps, Story, Unique Estates, Vagabond, Voyage


Newspapers advertising distribution:

7 Day Sports, 19 Minutes, 24 Hours, 168 Hours, Alo (Sofia, Plovdiv, Bourgas, Stara Zagora, Sliven and Yambol), Bulgaria Today, Bulgarian Farmer, Everyday, Everything About Family, Gallery, Doctor, Word, Life without Cancer, Life Today, Yellow Labor, Healthy Without Medicines, Earth, Capital, Capital Daily, Club 100,, Healer, Past years, Monitor, Meridian Match, Maritsa Plovdiv, Nad55, Novinar, Politics, Retro, , Struma, Blagoevgrad, TV Guide, Telegraph, Third Age, TRUD, Weekend, Hobby Farmer, Black Sea, Black Sea Lighthouse, Shaw, Europost

our WEBSITES network

Online advertising Is one of the most powerful advertising tools. This is because everyone has access to websites with different content. 13 Media Groups and over the 200 Websites in Bulgaria and abroad.

Pluses and minuses:

+ Easily attracts attention, engaging, interactive, potential for direct sales, flexible platform.
– Limited creativity, technical limitations, few measurement techniques, limited scope.

our MOBILE network

Mobile Advertising has reached this point of importance when business growth is largely dependent on it. Your ad reaches millions of consumers daily.


Our network: 

Over 40 selected mobile sites and apps.


Pluses and minuses:

+ Easily attracts attention, engaging, interactive, potential for direct sales, flexible platform.

– Limited creativity, technical limitations, few measurement techniques, limited scope.

our CINEMAS network

The advertising distribution in the cinemas allow you to advertise with video clips in a way that Standard TV ads do not allow. If the ad is properly crafted, the audience will remember it long after the end of the movie.

Cinemas listArena West, Arena Mladost, Arena The Mall,  Multiplexes in major cities, Cinema City, Cine Grand