Targeted print ad in specialized magazines and/or newspapers is an excellent way to reach new potential customers for your business. The advantage is the fact that you can choose where your ad slot or article should be printed. This type of advertising is traditional and builds trust in your business.
Magazines pluses and minuses:
+ Segmentation, quality multiplication, ads can contain more information, long life, multiple readers
– Launching the campaign takes more time, just picture and text, low flexibility
Newspapers pluses and minuses:
+ High Coverage, low cost, short run time for ads, ads can be placed in more interesting sections, can be used as discount coupons.
– Short Life, low opportunity for attraction, poor print quality.
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