“SOMETIMES SUCCESS MEANS HAVING THE RIGHT IDEA” – John Rampton.
First of all in the process of developing each advertisement is the generation of the idea behind it. As a result, this process can sometimes take longer because it is related to a thorough product/service survey. On the basis of the research conducted, we prepare the idea behind the advertisement. What are we aiming for? First of all, our goal is to get the benefits of your product that make it better (and/or different) than competitors in this area. Click on the “IDEA” button to see more.
“MOVING IMAGES HELP US FIND MEANING” – Dan Patterson.
Sometimes, the best way to communicate your message is through video advertising services (for example through animated graphics). This is for the reason that an advertising article that would take 10-15 minutes of reading time can be successfully replaced with a short video clip. Video that certainly can provide the same amount of information In shorter time. Hence, your advertising effort will produce a higher return on your advertising investment.
“IF NO ONE HATES IT, NO ONE REALLY LOVES IT.” – Jessica Walsh
In advertising, graphics and images are designed for an attention-grabbing purposes. But above all, to support the advertising idea and message. A properly constructed creative image determines to a large extent whether the advertising campaign will be successful or consequently not. We all know the saying “one picture is equivalent to thousands of words”. Maybe, In the world of advertising, the proverb will sounds like this: “one picture is equivalent to thousands of sales.”
“CONTENT IS KING, BUT DISTRIBUTION IS QUEEN” – Jonah Peretti.
Do you know why you notice the same advertising of a product or services to appear in different places. Above all in the magazines, mega boards, web pages etc.? Yes, this is due to the media planning and distribution process. This process is a series of solutions needed to deliver the advertising message to users. In the basic sense, the purpose of the media plan is to find a combination of medias. Consequently that enables to deliver the creative in the most effective way.
“DON’T BUILD LINKS. BUILD RELATIONSHIPS” – Rand Fishkin.
Have you ever come across a website where, after you enter, you just want to click the back button immediately after you visit it ? Probably to a website that fails to keep your attention? Some web agencies offering their customers a web design services often make the mistake firstly to develop the website. We mean, beautifully but not well-thought-out design, choice of platform or programming from scratch, etc. Rather first of all, to spare time to think about the ultimate idea and purpose of the website.
“ADVERTISING IS SELLING IN PRINT” – Daniel Starch.
Probably this is one of the oldest ways for advertising. But it is also the one that has proven itself over time. The advantages of print advertising are numerous and the first of all is its cost-effectiveness. Secondly – the ability to target large amount of readers based on their different interests. Seems like, we shouldn’t neglect that fact. Certainly when people read, they tend to have higher attention spans. And certainly, your advertising doesn’t have competition on the same page.